Honda Gears Up for AIMExpo 2026 with Exciting Innovations
American Honda has confirmed its participation in the 2026 American International Motorcycle Expo (AIMExpo), set to take place from January 7-9 in Anaheim, California. This premier trade event will showcase Honda's extensive lineup of motorcycles, ATVs, and side-by-sides in a 50-by-30-foot booth, highlighting the brand's latest innovations and commitment to the powersports community.
Connecting with the Powersports Community
Attending AIMExpo is more than just an opportunity for Honda to display new products; it’s a vital connection point for the industry. Colin Miller, Manager of Experiential Marketing at American Honda, expressed excitement about returning to AIMExpo, stating that the event serves as a cornerstone for the industry. Dealers and fans alike can expect a wealth of information and displays focused particularly on developments in Honda's motorcycle lineup, emphasizing the company's role in paving the way for more innovative and accessible vehicle options.
Reflecting on 2025 and Planning for 2026
During the event, Honda's Powersports Sales team will host a regional dealer meeting. This meeting will not only reflect on the past year's performance but will also introduce new products and outline key opportunities for 2026. Bill Savino, Director of Powersports National Sales at American Honda, emphasized the necessity of face-to-face interactions, indicating that such meetings are essential for strengthening dealer relationships, which are the backbone of Honda's business model.
Industry Trends and Honda's Investments
Honda is not simply attending the expo to showcase products; it is also reinforcing its long-term commitment to the powersports industry and American manufacturing. Recently, the company has announced a significant investment of $9.6 million in its North Carolina Manufacturing (NCM) facility, enhancing its capabilities to produce critical ATV components. This modernization aligns with Honda's goals to improve operational efficiency while also advancing carbon reduction initiatives through the introduction of electric-powered equipment that recycles material scraps.
Why Attend AIMExpo 2026?
Beyond the product showcases, AIMExpo also concludes just before the AMA Supercross opener at Angel Stadium. This timing offers an exciting way to witness Honda HRC Progressive riders exhibiting the outstanding performance of the CRF motocross lineup. Plus, the AIMExpo Industry Party will allow attendees to network and celebrate the vibrant powersports community.
Take Action for the Powersports Experience
If you're a dealer, an enthusiast, or simply curious about what Honda has to offer, mark your calendar for AIMExpo 2026. Engaging with Honda at this event not only gives insight into innovative products but also contributes to the growth and development of the entire powersports sector. Don’t miss the opportunity to witness firsthand the forward-thinking strategies and groundbreaking technologies that Honda continues to pioneer.
Add Row
Add

Write A Comment