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Experience Thrills: The 2027 Ford Bronco RTR is Here
In the expansive deserts of Johnson Valley, California, a new contender for the off-road enthusiast's heart is born: the 2027 Ford Bronco RTR. Designed to offer high-speed desert performance without the intimidating price tag of its bigger brother, the Raptor, the Bronco RTR is poised to make waves in the rugged terrain of off-road racing.
Democratizing High-Speed Off-Road Performance
Ford has taken on a significant challenge in the automotive world, seeking to deliver high-octane excitement to those who can't stretch their budgets to accommodate a Bronco Raptor. The Bronco RTR serves this purpose exquisitely. "We needed to bring this kind of high-speed adrenaline to the people who don’t have a Raptor budget,” explains Ed Krenz, the Bronco's chief program engineer. This desire to democratize thrilling desert driving led to a collaboration with RTR Vehicles, an initiative shaped by the expertise of Vaughn Gittin Jr. and two-time King of the Hammers champion Loren Healy.
Superior Features for Every Adventurer
Among its standout features, the Bronco RTR boasts a high-clearance suspension combined with standard 33-inch tires—an offering never before seen in a factory Bronco. This powerful setup doesn't just promise speed; it invites confidence, urging drivers to push the throttle and explore the capabilities of their vehicle. “It’s about democratizing high-speed performance,” Krenz added. By leveraging the extensive racing knowledge of RTR, this model promises a blend of everyday accessibility with Saturday night races.
Built for the Brave: Specs and Performance
Performance is at the heart of the Bronco RTR. The truck maintains the versatility of the aspiring off-roader, featuring a four-door design that pairs efficiently with a 2.3-liter EcoBoost engine and a 10-speed automatic transmission. This choice, rather than opting for a larger engine, reduces weight, which is crucial for navigating the challenging desert landscape. It’s this strategic engineering that allows the Bronco RTR to thrive where heavier competitors might falter.
Enhancing Your Ride: Upgrades and Accessories
This model also offers the opportunity for performance upgrades, including the highly sought-after Sasquatch package. This upgrade allows buyers to swap out the 33-inch tires for 35-inch Goodyear Wrangler Territory RT tires, enhancing capability in rough terrains. Ford is keen to streamline the process by incorporating their high-end HOSS 3.0 suspension with FOX internal-bypass dampers, previously exclusive to higher trim models like the Badlands. “We wanted to cut through the red tape so RTR drivers could handle the big hits without bottoming out,” Krenz noted.
Looking Ahead: Anticipated Launch and Pricing
The Bronco RTR made its public debut at the 2026 Detroit Auto Show, with tangible excitement building for the 2027 models. Available to order starting in October 2026, Ford promises a competitive price point lower than the Bronco Raptor's hefty $81,990, positioning the RTR as a thrilling yet economically accessible option for off-road aficionados. With the first deliveries scheduled for January 2027, the anticipation surrounding this build is palpable.
Why This Model Matters
The introduction of the Bronco RTR represents a significant milestone in off-road innovation, marking Ford's commitment to providing high-speed adventure without elitist pricing. Whether it’s the camaraderie of community events, the allure of high-speed racing, or the simple joys of off-roading, the Bronco RTR has something for everyone. For outdoor enthusiasts, like rural business owners and adventure seekers, this model embodies freedom and exploration.
Ready to embark on your next adventure? Explore your options for the 2027 Ford Bronco RTR and secure your place in the world of high-speed off-road exhilaration. With its perfect blend of performance, pricing, and accessibility, it’s a pickup that promises more than just capability; it delivers an experience.
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