Adventure Awaits: Custom Jeep Wrangler from RealTruck and Matchbox
This year, a remarkable collaboration between RealTruck and Mattel’s Matchbox brand has brought forth an extraordinary full-size custom Jeep Wrangler, showcased at the 2025 SEMA Show in Las Vegas. Constructed by Doetsch Off-Road in Chandler, Arizona, this heavily modified 2018 Jeep Wrangler (JLU) is more than just a remarkable vehicle; it’s a vibrant fusion of nostalgia and modern adventure.
The Making of Something Unique
This isn’t your average off-roader. The custom Jeep Wrangler boasts a collection of premium accessories from RealTruck, including an impressive Superlift 4-inch lift kit, rugged Husky Liners Weatherbeater floor liners, and a durable Rugged Ridge HD stubby front bumper. The exterior flaunts a vibrant collaborative livery that pays homage to Matchbox’s legendary legacy in the toy industry while ensuring functionality and comfort in off-road adventures.
From Concept to Auction: Supporting a Worthy Cause
The excitement doesn’t end at the SEMA Show. Following its unveiling, this custom Jeep will find its way to the prestigious Barrett-Jackson Scottsdale Auction in January 2026. What sets this project apart is not only its artistry but also its charitable mission. RealTruck has graciously donated the vehicle, with Barrett-Jackson pledging to waive all fees so that 100% of the proceeds will benefit the Gas Monkey Foundation, founded by Richard Rawlings. The foundation supports veterans, first responders, and families impacted by Alzheimer’s, resonating with many adventurers and outdoor enthusiasts alike.
More Than Just a Vehicle: A Celebration of Community
This collaboration symbolizes much more than a mere vehicular build; it embodies a community ethos that celebrates adventure and creativity. It also highlights RealTruck's stance as a global leader in off-road innovation, boasting over 5,000 associates and operations in 78 facilities across four continents. For Matchbox, this venture revitalizes its legacy of inspiring automotive enthusiasts through collectible design. Lee Riser, RealTruck’s Vice President of Marketing Activation, expressed confidence that this pairing represents the best of both brands, showcasing not only cutting-edge technology but also a commitment to social responsibility.
What This Means for Off-Road Enthusiasts
For fans and collectors, the collaboration doesn’t stop at the full-size Jeep Wrangler. A scaled-down die-cast replica, issuing from this unique build, will hit retail shelves in April 2026, allowing fans of all ages to bring home a piece of this spectacular partnership. This meaningful endeavor also serves as an important reminder that automotive creativity can foster both passion for adventure and strong community ties.
Final Thoughts: Join the Adventure
The unveiling of the RealTruck x Matchbox Jeep Wrangler at the 2025 SEMA Show represents not just a spectacular display of engineering prowess and creativity but also a commitment to making a difference. As adventure seekers and outdoor enthusiasts gear up for the next thrilling journey, this collaboration stands as a beacon of hope and creativity in the automotive world.
Embrace the spirit of adventure and stay tuned for exciting updates on this extraordinary vehicle. And don’t forget—explore how you can contribute to meaningful causes like the Gas Monkey Foundation!
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